Can Mutual Fund Software Help MFDs View AUM in Different Categories?

Whether or not you're using a mutual fund software right now, one thing is for sure – you want to grow your AUM. After all, that's the ultimate goal, right?

But how do you know if you’re actually growing? How do you track whether your clients, schemes, or fund houses are contributing more or less to your overall AUM this month compared to the last?

The answer is simple: you need proper AUM tracking. And the best way to do that? A robust software.

If you're still using Excel sheets or manual methods, you're missing out on clear visibility. With software, everything is structured, updated in real-time, and ready to show you the full picture of your business, just the way you need it.

Let’s explore how exactly software helps you track AUM across various important categories.

Why AUM Categorisation is a Game-Changer for MFDs

Every investor is different. Every scheme performs differently. And every AMC has its own trends. To understand your business deeply, you need to break down your AUM into actionable segments.

That’s where the best mutual fund software, like that offered by REDVision Technologies, steps in.

It gives you category-wise AUM data in just a few clicks, so you can:

●    Spot growth areas

●    Identify gaps

●    Take informed decisions

●    Strengthen client portfolios

Let’s go deeper into each category.

AUM by Fund House

What it means:

See how much of your total AUM is invested across different AMCs (Asset Management Companies).

Benefits:

●    Identify which AMCs your clients trust the most

●    Track commission earnings AMC-wise

●    Balance exposure among different fund houses

●    Better plan fund recommendations

Example:

If 45% of your AUM is with just one AMC, you know it’s time to diversify.

AUM by Scheme

What it means:

Understand which schemes (Equity, Debt, Hybrid, ELSS, etc.) are driving your AUM.

Benefits:

●    Know which schemes are gaining traction

●    Easily analyse top-performing vs. underperforming schemes

●    Plan redemptions or switches smartly

●    Align schemes with client goals better

Example:

If a specific large-cap scheme is your biggest contributor, you might want to recommend it to similar risk-profiled clients.

AUM by Client

What it means:

Break down AUM based on individual clients. Know who your top investors are.

Benefits:

●    Spot high-potential clients

●    Offer tailored service based on investment volume

●    Identify clients who need re-engagement

●    Simplify reporting & client reviews

Example:

If one client holds 15% of your total AUM, you can proactively guide them on diversification or tax planning.

AUM by Asset Allocation

What it means:

See the distribution of your total AUM across asset classes – Equity, Debt, Gold, Hybrid, etc.

Benefits:

●    Evaluate overall risk in your book

●    Guide clients better on rebalancing

●    Keep a check on overexposure

●    Stay aligned with market trends

Example:

If 70% of your book is in equity and markets are volatile, you know it's time to suggest balanced funds.

AUM by Families

What it means:

View combined AUM held by family groups rather than individuals.

Benefits:

●    Track family wealth holistically

●    Plan succession, wills, and joint investments

●    Offer bundled financial solutions

●    Build long-term relationships

Example:

Father, mother, and child may have 3 folios but one goal. This view gives you a better planning lens.

AUM by Registrar

What it means:

Track how much AUM is with different RTAs like CAMS, KFinTech, etc.

Benefits:

●    Organise back-end operations easily

●    Reconcile data faster

●    Communicate with registrars more efficiently

●    Spot service-related trends

Example:

If you see delays only from one registrar, you can report or manage accordingly.

So, What Does This Mean for You as an MFD?

AUM tracking is no longer just about numbers. It’s about:

●    Insights

●    Action

●    Growth

With a wealth management software, you're not just seeing your AUM. You’re understanding it. You're building stronger portfolios, offering better advice, and ultimately, growing your business the smart way.

Bonus: What Makes a Software Good for AUM Tracking?

Here’s what you should look for:

●    Real-time data sync with RTAs

●    Customised dashboard with AUM filters

●    Graphical representation (Pie charts, bar charts)

●    Auto client reporting

●    Easy exports & data download

These tools don’t just help you save time – they help you scale.

Young MFDs, Are You Listening?

There’s never been a better time to be in the mutual fund distribution business. The Indian investor base is growing. SIPs are at record highs. Awareness is rising.

But to make the most of this opportunity, you need the right tools.

●    Tools that help you track every rupee invested.

●    Tools that show you where and how you’re growing.

●    Tools that give you insights in seconds, not days.

And that tool is your portfolio management software. Don’t settle for just "doing business." Grow your business. Scale your AUM. Because the future of distribution is digital. And it starts with knowing your numbers right.

Final Thought

If you're serious about offering value, building trust, and scaling your AUM, then category-wise AUM tracking is not a luxury; it's a necessity.

So, the next time you log in to your software, don't just look at the total figure. Explore the details. Because that’s where growth lives.

Ready to take control of your AUM? Then it’s time to explore the right software, and scale smarter, not harder.